I help consumer businesses unlock their next phase of growth by bringing together brand, performance marketing, CRM and customer strategy.

I’m a Fractional Chief Marketing Officer / Chief Growth Officer with 25 years’ experience growing B2C businesses across DTC, ecommerce, marketplaces and subscription. I’ve led marketing and growth for brands including Moonpig, VoucherCodes, Not On The High Street and Smartbox, alongside a range of interim and fractional assignments.

My sweet spot is businesses where growth has stalled, marketing has become fragmented, or acquisition, retention and brand aren’t working together hard enough. I started my career in CRM and customer lifetime value before expanding into acquisition, ecommerce and brand, so I naturally look at growth across the whole customer journey rather than through the lens of a single channel.

I combine commercial diagnosis with hands-on leadership: understanding where growth is being constrained, challenging how marketing investment is being made, and bringing Marketing, Product, Data, Tech and Finance together behind a clearer growth plan. Retention and customer lifetime value are a particular strength — from identifying the biggest opportunities and prioritising initiatives through to improving data capture, customer journeys and repeat behaviour.

I’ve helped double ecommerce revenue at King & McGaw, supported Moonpig’s growth from £30m to £80m revenue, and most recently helped Smartbox build and launch a new direct-to-consumer proposition across France and Italy.

I’m particularly at home in consumer businesses going through change — whether that means finding the next phase of growth, improving customer economics, reshaping the marketing mix or building a stronger team and operating model.