I'm a Fractional Chief Technology (often Translation) Officer and an agency MD.

Friction between technical teams and commercial leadership arises because they speak entirely different languages, standing on opposite shores of the same choppy water. One speaks architecture, risk, and how; the other speaks ROI, growth, and why. Most translation stops at surface vocabulary - mine goes deeper, because I'm fluent in both territories.

30 years leading complex web development projects gives me the technical depth to specify and challenge a build, and the commercial experience to know whether it should be built at all. My work centres on the appropriate, optimised use of technology - just because something can be built doesn't mean it should. That expert judgement, more than any framework or stack selection, is what you're really paying for with an effective Fractional CTO.

I work cross-sector, not just for digital-native companies, supporting any organisation that wants certainty their digital strategy is fit for purpose - working at board level, building trust, navigating the water between the two shores, and helping leadership teams make well-informed, impactful decisions about how technology adoption matches their business strategy.