I get brought in for a variety of situations by Founders and CEOs. It could be a stalled pipeline, sales and marketing pulling in different directions, a positioning problem nobody's clarified yet, or simply not having anyone senior outside of the Founder or CEO owning the revenue function.

I've spent 20+ years in B2B growth, the last 14 as a fractional CRO, CMO, and VP Sales for founder-led and PE-backed businesses in the £2–30M range, across technology, professional services, manufacturing, and construction. 

As a fractional leader, I take ownership of the commercial function itself, so the founder and the rest of the leadership team can focus on the other elements of running the business. 

When a fractional leader isn't the right fit, I also work as an advisor to the leadership team and revenue leader, bringing the same commercial and go-to-market thinking in a different capacity.