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Fractional
on Demand
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Johanne Stimson
Fractional Commercial Sales Director
I work with founder-led and family-run businesses that need experienced commercial leadership, viewed through a commercial sales lens.
I’ve spent 40+ years in sales, including 19 years running and growing a UK manufacturing business as MD, part owner and Sales Director rolled into one, before exiting in 2022.
Now I get inside businesses, challenge what’s not working and help improve the commercial picture from pipeline and follow-up to pricing, process, people and where opportunities are getting stuck.
I’m at my best when sales is the conversation starter, but the answer sits somewhere deeper in the business.

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