I work with founders who have built something they really believe in, but have reached the point where growth is starting to feel a lot harder than it should.

Often, the business has simply grown around them. They’re wearing all the hats, spinning all the plates and spending so much time in the day-to-day weeds that there’s no time or headspace to step back and think about where the business is actually going.

As a Fractional Strategic Growth Director, I work across the four foundations I believe strong businesses are built on: Product, Proposition, People and Process. Together, we work out what’s working, what isn’t, where the gaps are and what needs attention first.

Sometimes that means getting much clearer about the offer and how it’s positioned. Sometimes it’s sorting out processes that have become messy as the business has grown. Sometimes it’s looking at the team, the customer experience or where the next stage of growth is going to come from. Usually, it’s a combination of things.

I'm a big believer in keeping things radically simple, doing the basics brilliantly and turning a tangle of ideas, problems and possibilities into a clear plan that people can actually get on with.

Most importantly, I give founders a senior thinking partner in their corner. Someone who can zoom out, ask the right questions, challenge their thinking when needed and help them see the bigger picture, so they don’t have to carry every decision on their own.