I am recognised as a commercial strategist and negotiation expert, supporting founders, owners, scale-ups and executive teams in cultivating clarity, confidence and robust commercial discipline.

With extensive experience including senior positions at Jabra, Sony Mobile and many start-ups, I established Silver Heron Solutions to introduce large-scale business rigor to growing enterprises. My approach integrates strategic narrative formulation, market analysis and practical commercial leadership, consistently grounded in understanding buyer psychology and decision-making processes.

My negotiation programmes are distinguished by their practical, behaviour-driven methodology, focusing on transforming team dynamics from reactive deal-making to systematic, value-based negotiation. I have recently broadened these services to include modular frameworks and customised training for business owners, executives, procurement teams, sales professionals and performance coaches aiming to develop enduring negotiation capabilities.

Known for my direct, collaborative and pragmatic style, I enable individuals and organisations to negotiate more effectively, enhance strategic thinking and build commercially astute, people-focused businesses.