Laurence Paquette
Fractional CMO
I'm a senior marketing executive with nearly 15 years of global leadership experience, most recently as VP of Global Marketing at Vestas, one of the world's leading wind energy companies. I've built and scaled international marketing teams, managed EUR 10M+ budgets, and driven brand strategy across some of the most complex B2B environments in the energy sector.
I now work as a fractional CMO and strategic advisor for purpose-driven companies that need senior marketing leadership without the full-time overhead. I focus on the things that actually move the needle: brand positioning, go-to-market strategy, marketing function development, and making sure marketing is speaking the same language as the business.
I'm based in Copenhagen, I work across languages and markets, and I bring a direct, diagnostic approach to every engagement. I'm not here to build decks. I'm here to help you figure out what's not working, fix it fast, and leave your team stronger than I found it.
If you're a company navigating growth, transition, or a brand that's outgrown its story, let's talk.

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