Nikki Dawson
Fractional CMO & GTM Strategist
I work with businesses at the scale-up to enterprise stage — where the GTM that got you here won't get you there.
With nine years at Accenture building diagnostic discipline and five years as CMO inside investor-backed businesses, I bring a rare combination of strategic rigour and hands-on operating experience. At Miratech (PE-backed), I delivered 257% pipeline growth. At Highspot (VC-backed), I scaled EMEA marketing-sourced revenue from 15% to 25%.
I work with Operating Partners and CEOs to diagnose GTM blockages, rebuild the commercial engine, and connect marketing to revenue. My approach starts with a diagnostic, understanding what's stalling growth before prescribing the fix, then moves into building positioning, demand generation infrastructure, and sales and marketing alignment.
I specialise in businesses that have outgrown their early-stage playbook but haven't yet built the marketing infrastructure to match their ambition. PE-fluent, commercially driven, and built to operate — not just advise.

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