I help scaling businesses turn customer experience into their growth driver.

Over the last decade, I’ve built and led award-winning CX teams, embedding customer understanding across the business in a way that’s both human and commercially effective.

My sweet spot is working with scaling companies who are:

- Growing fast and need CX to scale with them

- Balancing cost with customer care

- Collecting insights but struggling to act on them

- Building teams that must deliver consistently without losing the human touch

I truly believe you CAN be both commercial AND customer-led. I design CX strategies, teams, and systems that protect the brand, drive loyalty, and deliver measurable results. I do this both on an advisory and fractional basis, though I'm brand new to the fractional way of working.