I work as a Fractional CMO with healthcare, sustainability and other purpose-led businesses in a B2B context, helping them scale their impact with clarity and focus. My clients typically have something to sell – consultancy, training, tech or other B2B services or products. Occasionally, I work directly with healthcare providers who support the public, drawing on extensive experience of working in and for the NHS.

I specialise in supporting founders and leadership teams who are growing quickly but lack senior marketing direction. Often there’s no marketing team in place, or a single junior is juggling too much without a clear plan. I bring the structure and momentum needed to unlock sustainable growth.

With 17 years in senior management and over 25 years in marketing overall, my expertise includes brand and marketing audits, strategy development, rebrand consultancy, communications, content and digital delivery, and building the systems, KPIs and teams that enable long-term success. Alongside strategy, I provide hands-on leadership 1 - 3 days per week, integrating seamlessly into organisations to resolve bottlenecks and drive commercial growth.

Through my consultancy, Future Stories, I collaborate with a trusted freelance network to deliver brand, content and campaign support. This combines senior strategic leadership with scalable delivery that helps clients cut through the noise, strengthen their brand, and reach the audiences that matter most.