Taking FonD to New Places: Growth, Expansion, and Where We're Heading Next

Taking FonD to New Places: Growth, Expansion, and Where We're Heading Next

Fractional on Demand is growing. Not because we're chasing scale for its own sake, but because the demand is there. Experienced fractional directors across the UK are looking for what we offer: a credible peer community, professional connection, and a place where they can show up as themselves without the noise.

February marks an important milestone in that growth. We're opening waitlists for new hubs in Oxford, Cambridge, Guildford, and Essex. These aren't arbitrary locations. They're places where we've seen genuine interest from fractional directors who understand what FonD is about and want to be part of it.

Why Expansion Matters

When we started FonD, we knew there was a gap. Fractional directors, senior leaders, portfolio professionals , they all face the same challenge: isolation. The transition from corporate executive to independent leader can be disorienting. You lose the structure, the team environment, the informal conversations that used to happen naturally in an office corridor or over lunch.

Traditional networking groups don't solve this problem. They're often transactional, sales-focused, or simply too broad to address the specific needs of senior-level professionals. FonD exists because fractional directors need more than networking. They need peer community.

As that recognition grows, so does the demand for what we offer. The expansion into Oxford, Cambridge, Guildford, and Essex isn't about ticking boxes on a map. It's about meeting fractional directors where they are and giving them access to the same quality of community that our existing members value.

The Hub Model: Local Depth, Network-Wide Access

One of the most important aspects of FonD is the hub model. Every member is aligned to a local hub , Brighton, Chichester, Bristol, Hampshire, or Online. This alignment creates consistency and allows members to develop deep, meaningful relationships within their regional community.

But membership doesn't stop there. While you align to one hub, you retain full access to attend events and engage with any FonD hub as part of your membership. This structure gives you both local depth and network-wide access. You're not limited to one group or one location. You're part of the entire FonD community.

Between in-person meetups, an active WhatsApp community keeps members connected. Day-to-day discussions, knowledge sharing, introductions, informal peer support , it all happens in real time, keeping the network alive between events.

This model works because it balances consistency with flexibility. You have your home hub where you build strong relationships, and you have the freedom to explore and connect across the wider network.

What the Waitlist Means

Opening waitlists for new hubs is about understanding demand before we commit. We don't launch a hub just because a location looks promising on paper. We launch when there's sufficient interest to create a meaningful local community.

If you're in Oxford, Cambridge, Guildford, or Essex , or if you're somewhere nearby and interested in one of these locations , joining the waitlist helps us gauge where to prioritise next. It's a signal that there's appetite for FonD in your area, and it allows us to plan accordingly.

In the meantime, you're not waiting in limbo. You can join FonD online and access all membership benefits immediately. Monthly online meetups, the active WhatsApp community, the members directory for professional visibility, and the ability to visit any existing hub as part of your membership. Online membership provides full network access while you wait for a local hub to launch.

This approach reflects our commitment to quality over volume. We're not rushing to open hubs everywhere. We're building them where there's genuine demand, ensuring each one can sustain the level of professionalism, connection, and credibility that FonD members expect.

Who This Expansion Is For

The expansion into new locations is for the same people FonD has always been for: experienced fractional directors and senior professionals who work fractionally or in portfolio roles.

That includes established fractional directors with a strong track record in their field. Senior leaders transitioning from corporate or full-time executive roles. C-suite or director-level professionals working part-time or on projects. Portfolio professionals who treat fractional work as a long-term model, not a stop-gap.

These are people who value professionalism, peer respect, and shared standards. They're independent by choice, but they're not interested in working in isolation. They're used to senior-level conversations and decision-making, and they want to be part of a community that reflects that.

If that sounds like you, and you're in or near one of the new locations, the waitlist is worth joining. If you're somewhere else entirely and wondering whether FonD will come to your area, the waitlist is also a way to signal interest and help shape where we go next.

What Comes Next

Growth like this doesn't happen overnight. We'll continue to listen to demand, work with prospective members, and build hubs where it makes sense. The waitlist approach allows us to do that thoughtfully, without overcommitting or diluting the quality of what we offer.

In the meantime, our existing hubs continue to thrive. Brighton, Chichester, Bristol, Hampshire, and Online all have active, engaged communities. Monthly meetups, Directors' Briefings, Skills & Practice Sessions, and ongoing connection through the WhatsApp community , all of it continues as planned.

For fractional directors in Oxford, Cambridge, Guildford, and Essex, this is your opportunity to help shape what comes next. Join the waitlist, join FonD online in the meantime, and be part of a network that's growing with intention, not just ambition.

Final Thoughts

Expansion is a sign that what we're doing works. Fractional directors need peer community, not just networking. They need connection without sales pressure, professionalism without posturing, and support without hand-holding.

FonD provides that. As we take FonD to new places, we're doing it with the same principles that guided us from the start: credibility, quality, and a genuine commitment to supporting fractional directors in building sustainable, meaningful careers.

If you're in one of the new locations, or if you're watching this expansion and wondering whether FonD is right for you, join the waitlist. Join online. Get involved. Help us shape where we go next.